AURUS Maintains Its Traditional Presence at St. Petersburg International Economic Forum 2026
AURUS Maintains Its Traditional Presence at St. Petersburg International Economic Forum 2026
The Russian luxury automobile manufacturer AURUS is back at the St. Petersburg International Economic Forum (SPIEF) this year, continuing its presence at the event. Forum attendees will be able to see AURUS vehicles at two separate locations.
One of the brand's exhibit locations, as always, is located within the pavilion of the Special Purpose Garage of the Federal Protective Service – the elite state fleet responsible for transporting Russia's top officials. In 2026, AURUS is presenting restyled vehicle models at this location for the first time:
¾ AURUS Senat
¾ AURUS Senat Long
The brand is also showcasing unique exhibits from the Special Purpose Garage Museum of the Federal Protective Service alongside its own historic vehicles. These include:
¾ The AURUS convertible – the brand's first model, which took part in the 2019 Victory Day Parade on Red Square in Moscow.
¾ The ZIS-110B convertible, a four-door phaeton that served as a ceremonial limousine of the post-war Soviet era.
¾ ZIS, ZIL and GAZ brand bicycles fitted with first-generation Irtysh bolt-on auxiliary engines.
For the second consecutive year, in addition to its flagship automobiles, AURUS will present products from its partner companies under the brand umbrella. These include a new collection of exclusive wristwatches and accessories carrying the AURUS name, manufactured by the Imperial Peterhof Factory.
Also, for the third year running, the premium bottled water brand AURUS has been named an official supplier of SPIEF 2026. The partner's brand zone is located within the AURUS exhibition at the pavilion of the Special Purpose Garage Museum of the Federal Protective Service.
Beyond these existing partnerships, AURUS is using the forum to announce the launch of new collaborations in promising market segments. Among them:
¾ Power Wheels – a leading Russian manufacturer of high-quality forged alloy wheels, selected as a partner to create exclusive wheel designs for AURUS vehicles.
¾ RUBRICK – a Russian company that produces construction sets, games, animated series, and educational products, often in partnership with popular local licenses and major domestic corporations.
Another brand location is in the central passage of the ExpoForum convention center. There, forum guests can:
¾ See the restyled AURUS Senat up close.
¾ Explore a scale installation of Russia's tallest residential skyscraper – the AURUS Residences – featured as a branded installation.
¾ Visit the AURUS perfume bar and vote for the fragrance that will become the brand's new signature scent.
Bringing together industry leaders and global industrial expertise, AURUS follows a path of continuous development and excellence. The brand is distinguished by an innovative approach to project implementation and an unwavering pursuit of leadership.