New Russian Gold - AURUS natural mineral water
As a part of the XXVII St. Petersburg International Economic Forum, one of the largest and most significant business events in the world, the presentation of AURUS natural mineral water will take place - a new product of the brand of national pride beyond the boundaries of the universe of transport industry.
AURUS natural mineral water will be presented to business community as a part of AURUS exposition in the pavilion of the Museum of the Special Purpose Garage Museum, and also in Roscongress Club — a closed business space that brings together successful entrepreneurs, politicians, scientists, cultural and sports figures. AURUS water in glass bottles will complement the catering service in VIP Lounge area and meeting rooms.
The full range of AURUS natural mineral water will be available for order on the official website aurusaqua.ru from June 5, 2024.
The exclusive glass bottle was developed by Russian designers and meets the highest standards of industrial design. The classic silhouette with ergonomic proportions is made of crystal clear Ultra Flint glass and complemented by AURUS graphic elements: vertical edges inspired by the corporate logo "Shield", an embossed graphic element "Star" and the AURUS logo on the bottom. The color palette - "Platinum" (still drinking water) and "Russian Gold" (sparkling drinking water) - harmoniously integrates the bottle into both business and informal environments.
The full production cycle (from development to bottling) is localized in the Russian Federation and implemented by the industrial partner Molecule Aqua LLC. Water with unique organoleptic properties is extracted at a depth of 400 meters from an artesian well No. 1/2008 in the Republic of North Ossetia-Alania. The subsoil site is located in the ecologically clean Ardonsky district, in the foothills of the Greater Caucasus Range, adjacent to the Tsei State Nature Reserve and is completely protected from anthropogenic impact. Multi-stage filtration and ultraviolet treatment ensure the microbiological purity of the water without changing its ionic consist, due to which natural mineral water gets into a glass bottle in its original form.
Main mission of AURUS natural mineral water is to strengthen the culture of public consumption of premium drinking water of Russian origin as an absolute alternative to imported premium-segment waters. The project was implemented jointly with AURUS and "NAMI".