AURUS Limousine stars at Sochi F1 Grand Prix

One of the key events of this year for AURUS – the Russian stage of the Formula 1 World Championship – has come to an end at the Sochi Autodrom. Our brand has been supporting the Russian stage of the championship several years. It is an important point of contact with the public, and the ideas of courage, uncompromising overcoming of obstacles, and the will to dominate – the fundamental principles of the competition – are very close to AURUS ideologically.

Up to 30,000 people per day attended the race weekend at the Olympic Park in 2020, and many of them got better acquainted with our brand philosophy. The AURUS Limousine was presented in our company pavilion opposite the main grandstand. During a short tour of the car, guests were able not only to view the model on display, but also to get answers to all their questions from consultants, to learn about the car's technical advantages, and to appreciate its unique exterior and interior design.

 Please find our video report about the event here: