Serial production of the first Russian luxury SUV has started at the AURUS plant in Tatarstan. For the domestic automobile industry, this is an unprecedented launch: less than a year and a half after the opening of the AURUS plant in Elabuga, the second, absolutely new model of the brand is already being put into production.
For the AURUS project, this is a transition to a fundamentally new stage with an emphasis on Russian know-how, materials, components - their share is already 70%: the main components of the car, power plant, transmission, electronics, interior and decorative solutions.
The AURUS phenomenon is the idea of a completely Russian luxury car, which has been turned into an industrial success: it contains Russian engineering, technologies and thousands of jobs in manufacturing companies from among the AURUS suppliers.
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