AURUS became an official partner of the X International Cultural Forum in St. Petersburg
AURUS, the first Russian luxury car brand, became an official partner of the X International Forum of United Cultures, which was held in St. Petersburg from 11 to 14 September, 2024.
The AURUS exposition "The first ones light the way" is located in the Arch of the Hermitage Headquarter. It is represented a symbiosis of innovation, technology and design, which combine in an element where success is determined by the courage of pioneers and the energy of ambition.
The main art object - is a unique artistic chandelier created from 433 parts of AURUS Senat. It is acted as a metaphor for the light that illuminates the progress. The key metaphor of the exposition was enclosed in this art object: engineering and industrial design, raised to the rank of high art. Attention to details is in the DNA of AURUS brand: there are no small things on the way to the perfection.
The partners of exposition has become ABRAU-DURSO and premium natural water AURUS.
The guests of the Forum were able to meet AURUS Senat, which combines perfect driving qualities, maximum comfort and high level of safety for the driver and passengers.
Design of AURUS Senat is a celebration of balance and proportions. Classic elegance is perfectly combined with an ambitious look, and the elegant design of each detail complements the comfortable interior made of natural Russian materials of the highest quality.
Representatives of AURUS brand answered guests’ questions, immersing them into the world of high technology and the history of russian automotive brand. Each guest was able to personally evaluate all the advantages of the first Russian luxury car.
AURUS models were also provided for VIP-transfer of honored guests during International Forum of United Cultures.
Reference
The Х St. Petersburg International Forum of United Cultures is one of the largest platforms in Russia for discussing current issues in Russian and world cultural life.
In 2024, the event was attended by over 1700 foreign guests from over 80 countries, including representatives of the BRICS countries. The program consisted of 10 thematic sections by leading Russian experts in the field of culture: Edgard Zapashny, Konstantin Mogilevsky, Mikhail Piotrovsky, Fyodor Bondarchuk and others. In addition to the business program, the Forum included an extensive cultural program.