AURUS and PH Kommersant Present a Landmark Project
AURUS, the company that holds the rights to the industrial manufacture of the AURUS series of luxury vehicles, and the AVILON automotive group, which sells 29 automotive brands, hereby announce the conclusion of an agreement under which AVILON will be the official dealer for the AURUS brand in the Russian market. Industrial production of AURUS vehicles is scheduled to begin in the first half of 2021, by which time AVILON will have opened an AURUS demostration space at Avilon Legend in Moscow, where prospective buyers will be able to get up close and personal with AURUS vehicles, learn about customization options, trim levels, financing and maintenance options.
AURUS is the first Russian luxury automobile brand, one that represents the revival of Russia’s industrial, engineering, scientific and technological potential. AURUS is a range of executive cars that has been developed since 2013 on commission from the Ministry of Industry and Trade of the Russian Federation. The AURUS project was initiated to meet the demand for a Russian-made limousine for the Head of State. In the fall of 2013, an instruction was signed by the President of the Russian Federation that launched the project to design and manufacture a series of luxury vehicles on the basis of a single modular platform. Today AURUS vehicles are being built at the Moscow Central Research and Development Automobile and Engine Institute (NAMI); further development of the project envisions the start of mass production of the vehicles at Sollers OJSC facilities in Elabuga, Tatarstan. The first model to be mass produced by Aurus LLC will be the AURUS Senat sedan. Created by the most skilled Russian specialists, AURUS has unique characteristics that combine maximum power, immaculate comfort, unrivalled safety and elegant design. As a one-of-a-kind presence in the luxury car market, AURUS emphasizes the special status of its owner. It is absolutely worthy of the mission set for it—to be the No. 1 car in Russia.
Aurus LLC, a company controlled by FSUE NAMI (63.5%) and the TAWAZUN Defense and Security Development Fund (36%), holds exclusive rights to the industrial manufacture, marketing, sale and maintenance of AURUS luxury vehicles in the Russian Federation and abroad. August 23, 2020 saw the official opening at the Moscow-City BC of the AURUS Gallery, the official exhibition space for the AURUS brand operated by Aurus LLC. The AURUS Gallery is being managed in partnership with Panavto.
The AVILON automotive group (https://avilon.ru/) is a leading, fast-growing automotive holding in Russia. Today AVILON Group’s portfolio includes 29 brands, including premium ones. In 2019, AVILON sold 37,972 vehicles. The company earned over RUB 104 billion in revenue. AVILON employes 2,200 staff.