AURUS AND LEGENDS OF THE RUSSIAN AUTOMOTIVE INDUSTRY GO TO THE SOUTHERN RALLY

From September 25 to 28, 2025, the "Southern Rally" took place – a unique enogastronomic journey through the South of Russia, organized by AURUS and the Museum of the Special Purpose Garage. Rally was the first event in an annual series aimed at developing the culture of modern auto travel and discovering new attractions at Russian Federation.

Participants of the event were the members of "AURUS Club," including clients, key partners, and like-minded individuals of the brand. They were able to appreciate the capabilities of high-tech luxury vehicles and the charm of automotive classics on scenic roads and winding serpentines, discovering the richness of local gastronomy and wines crafted with respect for Russian winemaking traditions.

The journey featured both AURUS vehicles and retro models from the collection of the Museum of the Special Purpose Garage.

The brand “Imperial Peterhof Factory” presented a capsule collection of exclusive wristwatches created in collaboration with AURUS. This collaboration embodies the values of both brands: the fusion of high technology and design, the talent of Russian craftsmen and the high quality of execution.

The nature and abundance of Southern Russia, the revival of Russian winemaking traditions and the artistry of cars and watches – the "Southern Rally" became a true collection of experiences, which AURUS plans to enrich each year.