Brand
Those who make history...
Brand
Values
...must always seek
their own path.
Values
By combining global automotive expertise and Russian engineering genius, we have created a car based on power, energy, and global engineering and manufacturing intelligence.
AURUS Senat is first luxury car made in Russia, set to open a new page in the history of luxury cars.
We knew that in order to leave our mark on the roads of history, we would have to go off-road,
overcoming the obstacles, doubts and hangovers of the past. We accepted the challenge.
AURUS is the best proof that true power, like any big idea, cannot be kept in a confined space of dogma and rules, just as it is impossible to stop the development of the technologies, ideas and values that will rule the world in the third millennium.
TO LEAVE YOUR MARK ON THE ROADS OF HISTORY YOU MUST SEEK YOUR OWN PATH.
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The world is changing before our eyes, creating new concepts that could change not only the course of history,
but also our view of the material world.
but also our view of the material world.
Character
Born to
overcome
Character
AURUS is the embodiment of power without excess, a triumph of balance and proportion. The masculinity of this magnificent athlete is combined with classical elegance, and in this case form is not more important than content, but rather dresses it in a perfect suit.
AURUS has something that separates it from all other cars: an unprecedented willingness to overcome obstacles with maximum comfort for passengers.
And all of this goes far beyond the package of options, it’s in the car’s very nature.
The idea of full adaptability to the most difficult road and climatic conditions was central to development of the car.
AURUS has something that separates it from all other cars: an unprecedented willingness to overcome obstacles with maximum comfort for passengers.
And all of this goes far beyond the package of options, it’s in the car’s very nature.
The idea of full adaptability to the most difficult road and climatic conditions was central to development of the car.
The AURUS Senat is a car of its time, in which the past submits to the present, and true luxury is found in freedom. The freedom to choose your own path, to make decisions free of judgment, and to turn the wheel of history with the same ease that you turn the steering wheel of your car.
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The Nobility of the Russian Automobile Industry
79
RU
Au
196.97
A plethora of concepts concentrated in a single meaningful, vivid brand is what gives AURUS its distinctive characteristics
Aura
identified with the inner energy of a person, possession of special strength and incredible abilities
Aurum
«Gold» in Latin is another symbol of the brand. It contains such characteristics as the power, wealth of our country and the nobility of the precious metal.
Rus
the international sign for Russia that combines all of the characteristics enumerated above.
