The 2nd China International Import Expo (CIIE-2019) took place in Shanghai from November 5 to 10, 2019. Representatives from more than 155 countries and 26 international organizations took part in the expo. This year Russia was a partner country of the event and the Russian national pavilion with a total area of about 1,500 sq. meters was organized with support from the Russian Export Center. The exhibition featured companies playing a leading role in Russia-China relations.
Russia's Deputy Minister of Industry and Trade Alexey Gruzdev took part in the plenary meeting and opened the Russian national pavilion in conjunction with the Vice-Minister of Commerce of the People's Republic of China Wang Bingnan, as well as presenting Russian technology to the President of the People's Republic of China Xi Jinping. During the exhibition in Shanghai Chinese partners got the chance to see AURUS Senat car as a prototype consisting of two parts: one showing the interior of a ready-to-drive car, the other demonstrating the car at the development stage.
The AURUS car presented in the Russian national pavilion prompted considerable interest. "Among other things we were representing our automotive industry, and our AURUS luxury car was met with great interest, not least from the country's leader. So it is very likely that this is a chance for specific cooperation," Alexey Gruzdev said to journalists.
On 24-27 September, Sochi hosted the FORMULA 1 RUSSIAN GRAND PRIX 2019. For the sixth time one of F1 best circuits has brought the world's greatest drivers to Russia. What really stole the spotlight was the AURUS SENAT, a Russian premium car in spectacular white housed in a freestanding AURUS branded pavilion. The brand's guests, F1 partners, government delegations, representatives of the business community and show business all had an opportunity to take a look at the exterior and interior design of AURUS SENAT. Guests were provided with the best possible perspective on the races in the AURUS VIP Skybox. The introduction of a car from the AURUS family to the F1 fans of the world's most prestigious series is a landmark event in the promotion of the Russian car brand.
The G-Drive Racing team, comprising Roman Rusinov, Jean-Eric Vergne and Job Van Ujtert, started the race in sixth position. The Russian team struggled during the first stage, as torrential rain soaked the track, and at one point they weren’t even in the top ten.
But then G-Drive Racing made an impressive comeback. The pilots driving the Aurus 01 prototype started moving up the field one position at a time, and by the final stage of the race they had even managed to get into first place. However, a puncture forced them to make a pit stop just five minutes before the finish, leaving the Russian team in second place at the line. The team of Rusinov, Vergne and Ujtert finished the four-hour marathon less than ten seconds behind the leader, and that despite lagging a whole lap behind early in the race.
This is the third time G-Drive Racing has reached the podium in this season of ELMS, after winning the previous two stages, and Silverstone marks the sixth time in a row that the Russian team’s drivers have taken a trophy.
With just two stages to go in the European Le-Mans Series, G-Drive Racing lead the championship with nine points between them and second place.
At the MAKS 2019 – International aviation and space salon, Russian Helicopters Holding Company has premiered its Ansat helicopter with luxury cabin fitted in the style of the Aurus brand. The cabin was designed by Russian Helicopters technicians in cooperation with the Central Scientific Research Automobile and Automotive Engines Institute.
The design process for the cabin involved the use of computer modeling as well as testing with people of various heights and sizes to develop optimal ergonomic solutions. The Ansat helicopter features the biggest cabin in its class, which combined with cutting-edge design solutions, translates into more space for passengers. The helicopter also features a sensor-controlled window dimming system employing technology used here for the first time in the VIP cabin of a helicopter. Extra comfort is provided via personal lighting and air vents for each passenger, and in addition there are sockets for charging gadgets.
Russia’s G-Drive Racing, competing in endurance racing in the Aurus 01 race car, came first in the third round of the European Le Mans Series held in July in Barcelona (Spain).
This triumph in the “4 Hours of Barcelona” marathon is the team’s second victory in a row in this ELMS season and twenty-fifth in total in international endurance racing.
Roman Rusinov, driver and manager of G-Drive Racing: “Overall, the race was ideal. Our Aurus 01 prototype was fast and reliable, my co-drivers gave excellent performance in their stints, we pitted in good time benefiting from the yellow flag phases, and everyone in the team did an excellent job. We demonstrated yet again that G-Drive Racing is the strongest team!”
May 23, 2018 is a birthday of the new luxury vehicle brand AURUS. The new vehicle family created by NAMI Russian State Research Center as a part of the Unified Modular Platform Project within the state order is entering the open market under its own brand – AURUS. The name derives from two words: Aurum (Latin word for "gold") and Russia.
Multiple meanings concentrated in one capacious and bright brand provide it with special characteristics. The AURA stands for the inner energy of a human, special power and incredible abilities. No wonder aura was attributed to the people in power. And this corona or crown has always been a golden one for good reason. The AURUM is another symbol of this brand. It inheres such characteristics as power and wealth of our country and highness of the precious metal. And the crown of all these is RUS – the global sign of Russia uniting all the above characteristics.
The photo is enclosed: key visual of brand campaign
AURUS cars were awarded with a deserved prize “Break Through of the Year” within an annual public voting of the contest “Car of the Year” which happened already for the 19th time in Russia.
Traditionally Russian car owners gave their vote for the best cars in over 20 classes as well as defined a number of special nominations for extraordinary achievements. “Break Through of the Year” became one of such special nominations. Participants of the open voting unanimously admitted AURUS as the unconditional winner in this prestigious nomination.
CEO of Aurus LLC, Franz Gerhard Hilgert accepted the prize and stated: «AURUS is a unique project at the global automotive arena. Never ever before the vehicles of such top class have been developed within such a short timeframe from scratch. We are extremely pleased that AURUS cars are highly appreciated not only by the professionals of the industry, but also by public at large. Thankyouforyourtrust!”
AURUS vehicles were developed within a governmental project “Unified Modular Platform”. The new automotive brand – AURUS - was officially presented to the world public in May of 2018. The world premiere of AURUS SENAT и AURUS SENAT Limousine took place at the Moscow International Automobile Salon in August of 2018, where the novelties of the domestic automobile industry were enthusiastically accepted. AURUS SENAT vehicles continued its European triumph later in March of 2019 within the frames of the Geneva International Motor Show.
Currently AURUS portfolio includes already 3 awards, here is the list:
Abu Dhabi, February 18. - TAWAZUN Defence and Security Development Fund, FSUE "NAMI" and SOLLERS PJSC signed the Agreement on TAWAZUN Fund Joining the AURUS LLC Participants. The Agreement has been signed within the ongoing IDEX exhibition in the presence of Denis Manturov, the Minister of Industry and Trade of the Russian Federation, Abdullah Al Nahyan, the Minister of Foreign Affairs and International Cooperation of the United Arab Emirates, and Khaldoon Khalifa Al Mubarak, Managing Director and Group Chief Executive Officer of the Mubadala Investment Company.
"According to the signed Agreement, the TAWAZUN Fund will obtain a 36% stake in AURUS LLC and will invest a total of 110 mln euro into the company within the next three years. These financial resources will be invested to arrange the AURUS vehicles full-scale production, their localisation, and also for furtherance of distribution in the worldwide markets. The Agreement also establishes that the TAWAZUN Fund will become the master distributor of the AURUS vehicle line-up in the MENA region. The TAWAZUN Fund entry and joining the AURUS project is a telling evidence of the fact that the luxury vehicle line-up developed in Russia has every chance to become a successful product in the global market and that the project is commercially effective and attractive to potential investors", stated Head of Minpromtorg of Russia, Denis Manturov.
FSUE "NAMI" will continue to be the developer of the AURUS-branded vehicles and will keep the 63.5% share in the company. The SOLLERS PJSC share in AURUS LLC will be reduced to 0.5%, and upon that, beginning from the end of 2020, SOLLERS will become the Project industrial partner and will launch the series production of the AURUS vehicles at the automobile plant in Alabuga Special Economic Zone (Alabuga SEZ).
TAWAZUN Chief Executive Officer Tareq Abdul Raheem Al Hosani underlined, "We appreciate the strategic partnership with NAMI within the AURUS Project and are encouraged by the forthcoming cooperation on the deployment of production of the luxury and armoured vehicles for the Russian and international markets."
"It is obvious that the agreement which was signed today between the TAWAZUN Fund and AURUS LLC reflects the full marks and appreciation of the AURUS vehicles for the international investments. We are glad that the R&D achievements of the Russian engineers in the automotive field have received such a great recognition", noted Gerhard Hilgert, Chief Executive Officer of AURUS LLC.
52 new cars appeared at the Russian automotive market in 2018 competed for the “best car” nomination in 12 classes. Only new cars appeared between January 1 and December 31’ 2018 can take part in the contest according to the rules of the Grand Prix.
Expert Jury Board has solely accepted the appearance of the new brand AURUS – the first in the new Russian history lux car of the domestic development – as “The Event of the Year”.
Additionally AURUS SENAT won in the category of “the LUX Car” according to the readers’ voting. Franz Gerhard Hilgert, the General Manager of AURUS LLC accepted the “Golden Pegas” award from Maxim Kadakov, Editor-in-Chief of Za Rulem Magazine and proudly added: “A big team of the Russian young ambitious and talented designers and engineers has been working on the AURUS development. The Geneva International Motor Show has just been closed recently, where AURUS SENAT S600 и AURUS SENAT L700 were presented to the European wide society for the first time and were positively admitted in Europe. I am extremely happy that AURUS cars were appreciated both the the expert juree and the readers of Za Rulem magazine.”
AURUS continues to accept pre-orders for AURUS SENAT Limousine L700 and sedan AURUS SENAT S600. AVILON Group and Panavto LLC, official Sales Partners of AURUS in Russia, will accept pre-orders starting from 15.02.2019.
"Interested clients can contact the official partners of the brand directly”, declared today Denis Manturov, the Minister of Industry and Trade of the Russian Federation.
On December 29th 2018 Aurus activated its hotline.
Our team is happy to answer your questions related to our brand, the products and planned activities.
The hotline operates on working days from 9:00 am - 9:00 pm Moscow time (GMT +3).
For Russian calls please dial 8 800 737 77 68.
For international calls please dial +7 495 737 77 68.
On 09 November 2018, the AURUS vehicles participation in the Geneva International Motor Show in March 2019 was announced by the Ministry of Industry and Trade (Minpromtorg) of the Russian Federation.
"The decision has been made to have the European Premiere of the new Russian luxury vehicles AURUS developed by NAMI Russian State Scientific Research Center based on the Unified Modular Platform within the Motor Show in Geneva. Taking into account the actual demand for the vehicles and the pre-orders already accepted for two years ahead, one can expect that the brand premiere will become a significant event at the Geneva Motor Show," Denis Manturov, the Minister of Industry and Trade of the Russian Federation, said.
At the European Premiere in Geneva, the AURUS SENAT and AURUS SENAT Limousine will be presented. The AURUS vehicle family creation and production is a very important and ambitious project incorporating the cutting edge and state-of-the-art achievements of science and technology.
On 15-17 October 2018, Skolkovo Technopark, Moscow, saw the annual Open Innovations Forum held with the support from the Russian Federation Government. Skolkovo Foundation is one of the main organizers of the Forum.
The AURUS SENAT vehicle presented at one of the exhibition areas of the Forum drew attention of the multiple participants and guests of the Forum. Establishment and release of the Russian commercial luxury class vehicles became a momentous event for the development of the national automotive industry. Modern and technically advanced AURUS vehicles having innovative design solutions of the Russian developers implemented in them demonstrate high world level attributes. It is necessary to also focus on the AURUS SENAT Limousine vehicle developing which the engineers implemented unique solutions to ensure the unprecedented level of the ballistic and explosion protection of the vehicle, and that allowed significant surpassing of the similar parameters of the foreign makes armoured vehicles in the same segment.
The AURUS SENAT being one of the exhibits in Skolkovo has become a real embodiment of the aim of the Forum, which was devoted to the development and commercialization of the latest technologies, popularization of the world technology brands and creation of the new tools for the international cooperation in the field of innovations. Within the Forum program, there were plenary and panel sessions, exhibition, educational events, seminars and workshops, innovation shows and business meetings.
FORMULA 1 2018 VTB RUSSIAN GRAND PRIX took place in Sochi on September 27-30. For the fifth time, one of the best racing tracks of the "royal race" gathered the planet's 20 best racers from ten teams in Russia.
AURUS SENAT, the new Russian luxury vehicle demonstrated in a stand-alone glass pavilion situated in a restricted area of the paddock in front of the VIP-stand entrance, attracted everyone's attention and interest. It was possible to examine the AURUS SENAT exterior and interior directly in the pavilion, as well as to talk to the consultants and place an order. The presentation of the vehicle of the AURUS family for the spectators of the world's most prestigious racing series has become a momentous event within the promotion of the new Russian automotive brand.
The base vehicle of AURUS family is exactly the AURUS SENAT. During its creation, the following key requirements were defined: powerful dynamic performance with maximum comfort, and the creation of exclusive and elegant exterior and interior design with a high level of craftsmanship and attention to every detail.
Moscow, Crocus Expo International Exhibition Center, 2018 – AURUS Vehicles Got Prestigious Best of the Best Award from Robb Report Russia Magazine.
Franz Gerhard Hilgert, AURUS LLC CEO, accepted the award on behalf of the brand at the AURUS stand within the Moscow International Automobile Salon and highlighted, "We are glad the AURUS vehicles, new luxury vehicles created by Russian stylist designers and engineers, are included in the Robb Report high-class brand list and are honoured to become a reputable brand on the Best of the Best list."
The award was handed by Yury Khnychkin, Robb Report Russia Editor-in-Chief, who also emphasized, "This year, the global version of Best of the Best celebrated its 30th anniversary. Now it is the most recognizable global project of Robb Report, a symbolical "Hall of Fame" of the world luxury industry." Best of the Best 2018 contains a collection of goods and services in key sectors, such as watches, jewelry, men’s fashion and accessories, cars, yachts, private jets, hotels and resorts, restaurants, etc.
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AURUS conquers by its strong character and great inner force at first sight.
Born to be free and noble, this vehicle is not only a part of Russia – it is the very spirit of our nation.
Created by the best Russian and world experts,
AURUS has unique characteristics, combining superpower, perfect comfort in any driving conditions, unsurpassed passenger safety and stylish, noble design.