On 09 November 2018, the AURUS vehicles participation in the Geneva International Motor Show in March 2019 was announced by the Ministry of Industry and Trade (Minpromtorg) of the Russian Federation.
"The decision has been made to have the European Premiere of the new Russian luxury vehicles AURUS developed by NAMI Russian State Scientific Research Center based on the Unified Modular Platform within the Motor Show in Geneva. Taking into account the actual demand for the vehicles and the pre-orders already accepted for two years ahead, one can expect that the brand premiere will become a significant event at the Geneva Motor Show," Denis Manturov, the Minister of Industry and Trade of the Russian Federation, said.
At the European Premiere in Geneva, the AURUS SENAT and AURUS SENAT Limousine will be presented. The AURUS vehicle family creation and production is a very important and ambitious project incorporating the cutting edge and state-of-the-art achievements of science and technology.
October 2018 was marked by an event significant for the Russian automotive industry and for the country on the whole – FSUE "NAMI" 100th anniversary. At present, Federal State Unitary Enterprise "Central Scientific Research Automobile and Automotive Engines Institute" (FSUE "NAMI") is a state-of-the-art world-class research and engineering center, where the Russian luxury vehicles AURUS were developed and manufactured.
The project on establishment and production of the AURUS vehicles – the topmost and ambitious one, being socially and politically valuable for Russia, having advanced achievements of the national science and technology implemented – became one of the most significant projects of FSUE "NAMI" in the recent years. The pilot project on development and launching into manufacture of domestic vehicles intended for transportation and escorting of the State top public officials, as well as other persons subjected to the state protection, started in 2013, has been successfully implemented. On May 7, 2018, the President of the Russian Federation arrived at the inauguration riding the AURUS vehicles developed and manufactured at FSUE "NAMI", and, since that day, the vehicles are used in the President's Cortège for all tours and official visits. In the year of the 100th anniversary of the Institute, the historical event became a milestone for the development of the national automotive industry. The research and development basis and production facilities were created for FSUE "NAMI" to claim the status of the low volume manufacturer of the upmarket luxury vehicles.
The great history of FSUE "NAMI" began on October 16, 1918, when the R&D Division of the Supreme Council of the National Economy had made a decision to create the Scientific Automobile Laboratory, which in 1921 was transformed into the Scientific Automotive Institute – NAMI. The history of the Institute accordant with the history of the country is, first of all, the people who achieved the impossible in an extremely short time having created the national scientific and project base supporting the development of the automobile and tractor industry of the young country. Also, for its considerable contribution to the development of the agricultural sector, the Institute was granted the Order of the Red Banner of Labour. In the following years, the Institute employees have performed and introduced into production more than 300 conceptual developments preceded by stages of research, theoretical basis development, prototype building and testing. 14 works were awarded State Prizes, USSR State Prizes and State Prizes of the Russian Federation.
The scientists and engineers of FSUE "NAMI" made a fundamental contribution to the development of the national automotive industry theory and practice, therefore, in pursuance of the Presidential Decree and according to Decree of the Government of the Russian Federation No. 816 dated July 11, 1994, the Institute was granted a status of the Russian State Scientific Research Center, which is being constantly confirmed.
On 15-17 October 2018, Skolkovo Technopark, Moscow, saw the annual Open Innovations Forum held with the support from the Russian Federation Government. Skolkovo Foundation is one of the main organizers of the Forum.
The AURUS SENAT vehicle presented at one of the exhibition areas of the Forum drew attention of the multiple participants and guests of the Forum. Establishment and release of the Russian commercial luxury class vehicles became a momentous event for the development of the national automotive industry. Modern and technically advanced AURUS vehicles having innovative design solutions of the Russian developers implemented in them demonstrate high world level attributes. It is necessary to also focus on the AURUS SENAT Limousine vehicle developing which the engineers implemented unique solutions to ensure the unprecedented level of the ballistic and explosion protection of the vehicle, and that allowed significant surpassing of the similar parameters of the foreign makes armoured vehicles in the same segment.
The AURUS SENAT being one of the exhibits in Skolkovo has become a real embodiment of the aim of the Forum, which was devoted to the development and commercialization of the latest technologies, popularization of the world technology brands and creation of the new tools for the international cooperation in the field of innovations. Within the Forum program, there were plenary and panel sessions, exhibition, educational events, seminars and workshops, innovation shows and business meetings.
FORMULA 1 2018 VTB RUSSIAN GRAND PRIX took place in Sochi on September 27-30. For the fifth time, one of the best racing tracks of the "royal race" gathered the planet's 20 best racers from ten teams in Russia.
AURUS SENAT, the new Russian luxury vehicle demonstrated in a stand-alone glass pavilion situated in a restricted area of the paddock in front of the VIP-stand entrance, attracted everyone's attention and interest. It was possible to examine the AURUS SENAT exterior and interior directly in the pavilion, as well as to talk to the consultants and place an order. The presentation of the vehicle of the AURUS family for the spectators of the world's most prestigious racing series has become a momentous event within the promotion of the new Russian automotive brand.
The base vehicle of AURUS family is exactly the AURUS SENAT. During its creation, the following key requirements were defined: powerful dynamic performance with maximum comfort, and the creation of exclusive and elegant exterior and interior design with a high level of craftsmanship and attention to every detail.
Moscow, Crocus Expo International Exhibition Center, 2018 – AURUS Vehicles Got Prestigious Best of the Best Award from Robb Report Russia Magazine.
Franz Gerhard Hilgert, AURUS LLC CEO, accepted the award on behalf of the brand at the AURUS stand within the Moscow International Automobile Salon and highlighted, "We are glad the AURUS vehicles, new luxury vehicles created by Russian stylist designers and engineers, are included in the Robb Report high-class brand list and are honoured to become a reputable brand on the Best of the Best list."
The award was handed by Yury Khnychkin, Robb Report Russia Editor-in-Chief, who also emphasized, "This year, the global version of Best of the Best celebrated its 30th anniversary. Now it is the most recognizable global project of Robb Report, a symbolical "Hall of Fame" of the world luxury industry." Best of the Best 2018 contains a collection of goods and services in key sectors, such as watches, jewelry, men’s fashion and accessories, cars, yachts, private jets, hotels and resorts, restaurants, etc.
August 29, 2018 – the World Premiere of the luxury Russian vehicles AURUS SENAT and AURUS SENAT Limousine took place within the Moscow International Automobile Salon.
For the first time in the modern Russia, the AURUS vehicles development gave birth to uncompromising level of ballistic and explosion protection implemented significantly exceeding the similar parameters of the vehicles of competing brands. The armored AURUS SENAT Limousine is an ocular demonstration of the Russian engineers' achievements in this segment. The AURUS SENAT belongs to the commercial unarmored series.
Denis Manturov, the Minister of Industry and Trade of the Russian Federation emphasized the importance of the event for the domestic automotive industry development, "For the first time in the Russian history, a project aimed to release a commercial line-up of luxury vehicles has emerged. AURUS is a national brand, which represents modern, technically developed and innovative Russia. I am convinced that AURUS will have a success and that the AURUS vehicles will soon take over their niche both at the domestic and export markets."
Franz Gerhard Hilgert, CEO of AURUS LLC, said, "AURUS offers a highly competitive product with a possibility to customize the vehicle through personal contact of the client with the designer and engineer, which will be an important advantage when buying the vehicle. Future owners of the AURUS vehicles are offered freedom in choosing the vehicle exterior and interior solutions. At present, we are making preparations for the Russian and international start of sales and working on attraction of new partners to organize the distribution and aftersales processes. The European premiere of the AURUS vehicles will take place at the Geneva International Motor Show in 2019."
The AURUS SENAT and AURUS SENAT Limousine offer a combination of the all-wheel drive and hybrid unit The vehicles were developed specially for the Russian conditions taking into account climate and road peculiarities of the country, which ensures the maximum level of comfort and safety under any operating conditions. The vehicles are equipped with a high-performance V8 engine, which is a new in-house development created especially for AURUS vehicles.
The World Premiere of absolutely new made in Russia luxury vehicles AURUS SENAT Sedan and AURUS SENAT Limousine will take place at the Moscow International Automobile Salon, which will open its doors from August 30 to September 9, 2019 in the Crocus Expo exhibition centre in Moscow. The AURUS vehicles were created by the best Russian designers and engineers and feature unique characteristics combining great road performance, impeccable comfort, safety and unsurpassed passenger and pedestrian protection. The timeless noble design was inspired by the Russian luxury traditions and materialized through professional craftsmanship into the classic elegance of AURUS.
The Russian luxury vehicles open a new page in the history of the national automotive industry and will be presented to the public at the AURUS stand, hall 12, Pavilion 3, Crocus Expo located at the address: MKAD 66 km, Moscow.
The styling solutions applied in the AURUS vehicles demonstrate the monumentalism and greatness peculiar to the high status of luxury cars.
The luxurious, respectable and comfortable AURUS interior is notable for characteristic features of the highest-class vehicle cabins. The tranquility and perfection of shapes of the sizable dashboard, door upholstery and magnificent seats are the proof to that. The unique high-quality finishing materials – the best genuine leather produced in Russia and fine wood – gird the interior and support the arch of the ceiling. The metal and glass of the multimedia devices do not allow you to doubt that you are facing a modern vehicle equipped at the state-of-the-art level. The authenticity of the AURUS interior consists in keeping the balance between traditions and innovations. Classic elements of moderate luxury are seamlessly integrated with modern technical solutions. AURUS is a benchmark of respectability and high technology.
The official World Premiere of the AURUS Sedan and AURUS Limousine will take place
on August 29 at the Moscow International Automobile Salon 2018
in Crocus Expo
May 23, 2018 is a birthday of the new luxury vehicle brand AURUS. The new vehicle family created by NAMI Russian State Research Center as a part of the Unified Modular Platform Project within the state order is entering the open market under its own brand – AURUS. The name derives from two words: Aurum (Latin word for "gold") and Russia.
Multiple meanings concentrated in one capacious and bright brand provide it with special characteristics. The AURA stands for the inner energy of a human, special power and incredible abilities. No wonder aura was attributed to the people in power. And this corona or crown has always been a golden one for good reason. The AURUM is another symbol of this brand. It inheres such characteristics as power and wealth of our country and highness of the precious metal. And the crown of all these is RUS – the global sign of Russia uniting all the above characteristics.
The photo is enclosed: key visual of brand campaign
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AURUS conquers by its strong character and great inner force at first sight.
Born to be free and noble, this vehicle is not only a part of Russia – it is the very spirit of our nation.
Created by the best Russian and world experts,
AURUS has unique characteristics, combining superpower, perfect comfort in any driving conditions, unsurpassed passenger safety and stylish, noble design.