Awakening
of the Inner Force
Brand
that is symbolic for the country
Absolutely new vehicle brand
created from scratch by the best Russian and world experts
Reason to be proud of in-house developments
and new level of technology and quality
Brand mission
To create unique luxury vehicles, which can meet all challenges
Brand idea
Inner force

AURUS conquers by its strong character and great inner force at first sight.

Born to be free and noble, this vehicle is not only a part of Russia – it is the very spirit of our nation.

Created by the best Russian and world experts,

AURUS has unique characteristics, combining superpower, perfect comfort in any driving conditions, unsurpassed passenger safety and stylish, noble design.

Brand character
Challenging
Brand character
Strong
Brand character
Confident
Brand character
Noble
Brand name
Multiple meanings concentrated in one
capacious and bright name
  • AURA
    Of a human
  • AURUM
    Latin for “Gold”
  • RUS
    International sign for Russia
Benefits and Advantages of the Brand
  • Exclusive Client service
  • Product excellence
  • Full customization
  • Expertise and qualification of specialists
Gallery
The AURUS SENAT Sedan
  • The AURUS SENAT Sedan is a benchmark of respectability and high technology
  • Monumentalism and greatness in styling solutions
  • Customization of the AURUS SENAT design to best fit the lifestyle
Innovative Solutions
  • Armoured and unarmoured versions
  • Combination of all-wheel drive and hybrid system
  • Classic elements of discreet luxury and modern technical solutions
AURUS Interior
  • Luxurious, respectable and comfortable AURUS interior
  • The best genuine leather, valuable wood trim
  • The authenticity of the interior in the balance of traditions and innovations
 
High technology
  • The multimedia system developed exclusively for AURUS
  • Intuitive interface for microclimate adjustment and vehicle controls
  • 8-mode LED ambient lighting
Powerful engine
  • The high performance V8 engine is hidden behind the massive radiator grille
  • The power of 598 h.p.
  • Torque of 880 Nm
  • 4 driving modes – Auto, Sport, Comfort and All road
Passenger safety
  • The highest level of safety for all passengers
  • Integrated Advanced Driver Assistant System (ADAS)
  • ERA-GLONASS emergency response system
News
20.05
AURUS – ”BREAK THROUGH OF THE YEAR”
AURUS cars were awarded with a deserved prize “Break Through of the Year”
01.04
AURUS won two awards within the frame of the prestigious award in Russia – Grand Prix “Za Rulem”
The jubilee 25th award ceremony of the Russian prestigious contest - Grand Prix “Za Rulem” took place in Moscow. “Za Rulem” Editorial house is the organizer of this event. AURUS cars were awarded with 2 “Golden Pegas” prizes!
18.02
Aurus enlisted a new strategic investor
TAWAZUN Defence and Security Development Fund, FSUE "NAMI" and SOLLERS PJSC signed the Agreement on TAWAZUN Fund Joining the AURUS LLC Participants.
04.02
AURUS starts cooperation with dealers in February 2019
AVILON Group and Panavto LLC, official Sales Partners of AURUS in Russia, will accept pre-orders starting from 15.02.2019.
29.12
Start of Aurus hotline
AURUS is happy to announce about official start of the hot telephone line for clients and anyone willing to know more about AURUS products.
09.11
European Premiere of AURUS Vehicles to Take Place in Geneva in March 2019
The AURUS vehicles participation in the Geneva International Motor Show in March 2019 was announced.
19.10
AURUS at the Open Innovations in Skolkovo
On 15-17 October 2018, Skolkovo Technopark, Moscow, saw the annual Open Innovations Forum held with the support from the Russian Federation Government.
01.10
AURUS SENAT in Sochi
FORMULA 1 2018 VTB RUSSIAN GRAND PRIX took place in Sochi on September 27-30. For the fifth time, one of the best racing tracks of the "royal race" gathered the planet's 20 best racers from ten teams in Russia.
05.09
First Award for AURUS Vehicles
AURUS Vehicles Got Prestigious Best of the Best Award from Robb Report Russia Magazine.
29.08
The World Premiere of the luxury Russian vehicles AURUS SENAT and AURUS SENAT Limousine
August 29, 2018 – the World Premiere of the luxury Russian vehicles AURUS SENAT and AURUS SENAT Limousine took place within the Moscow International Automobile Salon.
20.08
ANNOUNCEMENT: WORLD PREMIERE AURUS SENAT and AURUS SENAT Limousine AT MOSCOW INTERNATIONAL AUTOMOBILE SALON 2018
The World Premiere of absolutely new made in Russia luxury vehicles AURUS SENAT Sedan and AURUS SENAT Limousine will take place at the Moscow International Automobile Salon...
30.07
AURUS INTERIOR
The styling solutions applied in the AURUS vehicles demonstrate the monumentalism and greatness peculiar to the high status of luxury cars.
23.05
AURUS – THE TIME HAS COME
May 23, 2018 is a birthday of the new luxury vehicle brand AURUS.